AEA's Centennial Countdown | Actors' Equity Association

Actors’ Equity Engages EventQuest,
Renowned Design/Marketing Agency
To Envision and Produce AEA’s Centennial in 2013

Centennial Update
Plans for Equity's Centennial celebration in 2012-2013 are moving ahead in an orderly fashion with the recent approval of a 100th Anniversary logo and out reach to theater notables to serve on a leadership Committee of 100. Recent additions to the list include Billy Crystal, Chita Rivera, Liza Minnelli, Whoopi Goldberg, Betty Buckley and Jim Naughton. EventQuest, Equity's Centennial consultant, is translating the new logo into a style sheet which can be used in a variety of media placements that should enable us to brand the Centennial celebration with a high national profile.

In the meantime, EventQuest and the centennial Committee are engaged in detailed examinations of the key elements of the proposed celebration to fix costs and identify possible sponsors. Plans still call for a celebration in which Equity members and theater audiences across the country can participate, and which will enhance public knowledge and respect for the union and craft of professional theater.

Call To Action

In order to ensure that the Centennial is truly a national celebration involving the entire membership and associated organizations across the country, EventQuest has created a Call To Action form and email address to gather ideas and suggestions. These will be collected and discussed by the Centennial Committee in the coming months.

“We want to hear from the entire membership,” emphasized President Nick Wyman. “As a member-driven, democratic institution, every Equity member has a key play a role in this process. We have already received dozens of exciting suggestions and are looking for more.”

Call to Action Form (editable PDF)

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Right mouse click the link or image above and select "Save Target As." Follow prompts to save the file to your location, taking care to recognize where you saved the file. Open the file in Acrobat, fill out on screen. You can then print and fax or email the PDF (address/# on form).

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Either control+click or click and hold the mouse button down on the link or image above until the menu pops up. Select the item from the menu that indicates it will “save” or “download” the file to the disk. Open the file in Acrobat, fill out on screen. You can then print and fax or email the PDF (address/# on form).

Following an extensive search, AEA’s Centennial Committee has engaged EventQuest, a full-service Experiential Design and Event Marketing agency, to envision and produce Actors’ Equity’s Centennial in 2013. EventQuest will be responsible for developing a comprehensive marketing strategy and designing and implementing a brand identity for AEA’s Centennial, with components like an interactive website, nation-wide events, educational programs, and a promotional calendar.

“EventQuest was selected because of their extensive experience, high-caliber roster and familiarity with AEA and the theatrical industry,” said President Nick Wyman and Acting Executive Director Carol Waaser. “Their presentations to the Presidential Planning Committee, the Centennial Committee and the Council demonstrated a proven capability to produce at the magnitude that our 100th Birthday deserves. We want to celebrate our Centennial in every Equity theatre and every Equity community across the country.”

“We are enormously proud and thoroughly enthusiastic to be joining with AEA for its 100th anniversary,” said Mark Veeder, EventQuest’s Founding Partner and Executive Creative Director. “Actors’ Equity is a part of American history, and our vision is to create a year of irresistible and unforgettable blockbuster programs that properly celebrate this monumental milestone and acknowledge AEA’s achievements in enriching our culture, our society and lives.”

EventQuest’s client roster includes a who’s who of global brands—Mercedes-Benz, Samsung, CNN, Time Magazine, Chase, Citigroup, the Super Bowl, and the Oscars, to name a few—and, the company has been instrumental in helping them achieve their strategic marketing goals through the use of events.